A practical guide to evaluating health-food advertising in Japan by looking at overall consumer impression, testimonials, evidence, and the link between a problem and a product.
Five practical checks for clinics after Japan's MHLW published improvement orders involving regenerative medicine providers and cell-processing operations.
A practical framework for clinic SNS and YouTube: reduce patient anxiety, deepen treatment understanding, and earn attention without resorting to sensationalism.
How fragmented LINE booking, questionnaires, payment, and follow-up create patient drop-off and staff workload, and how clinics can redesign the journey.